Arlene Sy
Art + Illustration

Journal

My journey as an artist chronicled in life events, thoughts, and musings.

Posts tagged brand
Sample Room Packaging Design (2014)

It's here, it's here! My brand collaboration with Sample Room is out, and I'm just gushing with happiness over how the final product looks! The output--a special edition pouch for Sample Room's exclusive premium brand launches--turned out exactly the way we envisioned: an illustrated room scene combining elements of a chic living room and beauty boutique. Rendered in pastel hues and evoking girly, shabby-chic style, this bag carried the beauty brand's personality.

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WIP

I mentioned about working on a brand illustration project a while back. The work is for a beauty brand, and their brief was to create a watercolor illustration of a room filled with beauty products, to be applied on one of their packaging. After coming up with a solid concept and sketches, my client and I agreed on the final execution, and I proceeded with the colors (always my favorite part of any watercolor illustration project!). After working out some kinks, I was able to finish the full, painted illustration last week.

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A lovely evening with Chanel

A couple of months ago, I was invited to participate in Rustan's Department Store's Beauty Source relaunch. The event highlighted the beauty section's gorgeous new layout and interiors, including a renovation of every brand's counter and displays. Prior to the event, Shar and Tara of Rustan's met with me to discuss my contribution to the event. Specifically, it would be for the freshly renovated Chanel beauty counter. I was thrilled beyond belief!

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Ichigo Shoes Brand Identity Design (2013)

After nearly six years in the business, Ichigo Shoes decided it was time to update their identity and collaterals. It was such a joy working with Charlene, who wanted a fresh look, yet wished to retain the essence of the retail brand: feminine, fun, and sophisticated fashion. I started with a mood board, which would tell Ichigo's brand story and define its personality, before setting out to work on the various applications.

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Heima Home & Lifestyle Catalog (2010)

What an incredible honor it was to collaborate with Heima Home & Lifestyle on this one! Heima commissioned me to design the furniture and lifestyle catalog for their second collection, entitled, "From Heima, With Love." This revolved around furniture, home, and designed items which were distinctly romantic, dreamy, cozy, retro-inspired--and were likewise inspired by lifestyles of real people.

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