Arlene Sy
Art + Illustration


My journey as an artist chronicled in life events, thoughts, and musings.

Posts tagged art direction
Ichigo Shoes Brand Identity Design (2013)

After nearly six years in the business, Ichigo Shoes decided it was time to update their identity and collaterals. It was such a joy working with Charlene, who wanted a fresh look, yet wished to retain the essence of the retail brand: feminine, fun, and sophisticated fashion. I started with a mood board, which would tell Ichigo's brand story and define its personality, before setting out to work on the various applications.

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Heima Home & Lifestyle Catalog (2010)

What an incredible honor it was to collaborate with Heima Home & Lifestyle on this one! Heima commissioned me to design the furniture and lifestyle catalog for their second collection, entitled, "From Heima, With Love." This revolved around furniture, home, and designed items which were distinctly romantic, dreamy, cozy, retro-inspired--and were likewise inspired by lifestyles of real people.

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