Arlene Sy
Art + Illustration


My journey as an artist chronicled in life events, thoughts, and musings.

Heima Home & Lifestyle Catalog (2010)

What an incredible honor it was to collaborate with Heima Home & Lifestyle on this one!

Heima commissioned me to design the furniture and lifestyle catalog for their second collection, entitled, "From Heima, With Love." This revolved around furniture, home, and designed items which were distinctly romantic, dreamy, cozy, retro-inspired--and were likewise inspired by lifestyles of real people.

I began with pencil sketches of related elements, which I combined together with graphic patterns and actual photos, to create a distinctly warm, homespun feel. The result was a catalog that opened up into sections, later on revealing a brand poster that showcased the collection as a whole.